Tag Archives: Advertising

You’d be better off lighting your money on fire than giving it to a politician to spend on TV ads

Hillary Clinton may have lost to Donald Trump because she bought the wrong kind of ads. AP/David Goldman

Liberty Vittert, Washington University in St Louis

Alright, you want to make this country a better place for yourself, your children and the many generations to come. So you make a donation to a political candidate you believe will fight for a better country.

But, in reality, you are wasting your money. Here’s why.

Television has long been the golden goose of political advertising. The conventional wisdom is that the candidate who can spend the most on it will most likely win. Continue reading

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