Tag Archives: Brad Parscale

In Effort to ‘Cultivate Hopelessness,’ Trump 2016 Campaign Used Facebook for Deterrence Operation Targeting Millions of Black Voters

The social media giant, said one critic, “is the newest frontier in a long history of suppression of the Black vote.”

By Brett Wilkins, staff writer for Common Dreams. Published 9-28-2020

Photo by Ben Combee from Austin, TX, USA (Flickr) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

President Donald Trump’s 2016 presidential election campaign sought to persuade 3.5 million Black voters in key battleground states to stay home on Election Day by targeting them with negative Facebook ads about Democratic nominee Hillary Clinton, according to a Monday report on Britain’s Channel 4 News.

A massive data leak obtained by the U.K. outlet shows that four years ago Trump’s digital campaign team compiled files on 198 million American voters, which included information about their domestic and economic status obtained from market research companies. An algorithm then divided the voters into eight categories, called “audiences,” so they could be targeted with tailored ads on Facebook and other social media platforms. Continue reading

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