Tag Archives: Food & Water Watch

Research Exposes $16 Billion Bottled Water Industry’s Predatory Marketing

The industry spends billions of dollars per year convincing Americans that bottled water is safer than tap—even though more than two-thirds of the product comes from municipal water sources

By Julia Conley, staff writer for CommonDreams. Published 2-20-2018

Americans spend about $16 billion per year on bottled water—which comes largely from the same sources as tap water. (Photo: Raul Pachecho-Vega/Flickr/cc)

Bottled water companies have relied on predatory marketing practices and exorbitant lobbying efforts to sell Americans on the inaccurate belief that pre-packaged water is cleaner and safer than tap water—a notion that is costing U.S. households about $16 billion per year.

In a new report entitled “Take Back the Tap,” Food & Water Watch explains that 64 percent of bottled water comes from municipal tap water sources—meaning that Americans are often unknowingly paying for water that would otherwise be free or nearly free. Continue reading