On Sunday, February 1, Americans will spend millions of dollars and valuable time glued to television screens across the country to view the events at one of the nation’s cathedrals for athletes and sporting events; the Superbowl. The tradition of Superbowl Sunday takes control of all things commercial.
And then there are the commercials. Known as THE showcase for advertisers, the amount of money paid for the time segments of space during the game is matched only by the obscenity of the amount of money flowing to the teams that play the game. Continue reading