Facebook announced a new system to make political ads more transparent. It’s got holes.
Facebook’s long-awaited change in how it handles political advertisements is only a first step toward addressing a problem intrinsic to a social network built on the viral sharing of user posts.
The company’s approach, a searchable database of political ads and their sponsors, depends on the company’s ability to sort through huge quantities of ads and identify which ones are political. Facebook is betting that a combination of voluntary disclosure and review by both people and automated systems will close a vulnerability that was famously exploited by Russian meddlers in the 2016 election.
The company is doubling down on tactics that so far have not prevented the proliferation of hate-filled posts or ads that use Facebook’s capability to target ads particular groups. Continue reading